Chicago Town Fakeaway

With the launch of their new Takeaway range (all the taste of takeaway pizza without the hefty price point), Chicago Town wanted to raise awareness and drive engagement across TikTok and Meta, in a campaign that laid out their taste credentials for all to see.

To spread this ‘better than a takeaway’ messaging, we created a tongue-in-cheek campaign that helped cement Chicago Town within the takeaway space, taking on all the techniques that real takeaways use, and creating our own mock Chicago Town Takeaway.