F&F

STYLE YOUR WAY OUT

Advertising agency: BBH London
Chief creative officer: Felipe Serradourada Guimaraes
Creative director: Uche Ezugwu, Zoë Stott
Creatives: The G/Jems (Gemina Gil Flores, Jemma Burgess)
Senior social creative: Imii Mace
Design director: Miguel Sousa
Deputy chief strategy officer: Saskia Jones
Strategy director: Tom Papaloizou
Senior social strategist: Meg Anderson
Business lead: Sian Richards
Account director: Megan Houghton-Brown
Account manager: Holly Errington
Social account director: Cecily Parfitt
Agency senior film producer: Kreepa Naisbitt
Agency film producer: Valentina Schwendinger
Agency print producer: Lauren Daniels
Agency senior social producer: Taylor Guedes
Design: Sophie Harper, Lucy Russell-Bates, Keiti Collins

Media planner: Luke Randall, Jaime Lewis
Media agency: WPP Media

A fully integrated SS26 collection launch, playing on the hell of holiday travel to land the brand platform: Style It Out.

Production company: DMB Represents
Director: Julia et Vincent
Director of photography: Adrien Lallau
Producer: Carlota Ruiz de Velasco, Lexie Mullins
Editors: Alexis Benot, Eugène Signoret at Paume
Assistant editor: Léa Foubert
Post-production company: Paume Paris
Post-production producer: Julie Carvalho
Flame: Yann MassonColourist
Sound design: Kitchenette
Sound mix: Léo Besset
Uk post house (final delivery): Creative Outpost
Music supervisor: Sean Hogan
Music company: The Hogan
Music track: “Excusez Moi” by Cobrah

Photographer: Julia et Vincent

Retouch: Kushtrim Kunushevcet, Tristan Zamula
Studio artworker: Nigel Pullum

Social shoot production: Tiny Studios

F&F head of brand and marketing: Rachel Nooney
F&F marketing manager: Megan Middleton
F&F media and effectiveness manager: Oli Picken

Agency: BBH

To mark the launch of F&F’s SS26 collection, we played on the hell that is holiday travel to bring a fresh look to traditionally beach-heavy summer fashion campaigns. Working holistically within TV, OOH, PR and Social, we created a fully integrated campaign that taught holiday makers how to Style It Out at the airport and beyond.

You can find theTV and OOH work here.