Tesco Mobile
Christmas
Agency: BBH London
To give back to their stressed-out customers, we launched an in-app TikTok Christmas Cracker service, rewarding those DMing the Tesco Mobile TikTok account with awful Christmas jokes, and the chance to win some amazing prizes.
50k+ eng.
18m+ views
15k+ growth
So many DMs that TikTok’s messaging system broke 💅

