F&F
WHATEVER YOU’RE DEALT
Landing the launch of F&F’s A/W26 collection with a tarot inspired though-the-line campaign.
Agency: BBH
Celebrating the launch of F&F’s A/W collection with a fully integrated tarot-themed campaign. Leading with social and running across OOH, TV, PR and print, taking one of social’s fastest growing (and coolest) subcultures, and combining it with the fashion industry’s love of tarot, to create 78 hand-crafted tarot cards, each featuring pieces from the A/W collection. These cards then formed the basis of our work across the campaign, from live tarot readings on social, to custom cards for OOH (with a week spent on the big screen at Piccadilly) and a prediction-inspired TVC.
The campaign won Campaign’s Ad of The Day here.
Head of brand and marketing: Rachel Nooney
Marketing manager: Sarah Williamson
Media and effectiveness manager: Oli Picken
Advertising agency: BBH London
Chief creative officer, London & Dublin: Felipe Serradourada Guimarães
Creative director: Uche Ezugwu, Zoë Stott
Senior social creative/concept creative: Imii Mace
Associate creative director (film): Charlie Pendarves
Art director (Piccadilly and Frameless): Gemina Gil Flores
Designer: Jiwoo Kim
Motion graphic designer: Lucy Russell-Bates
Piccadilly motion designer: Nawaraj Gurung
Design director: Oded Shein
Agency film producer: Charlotte Kirk
Agency print producer: Anna-Marie Mennecier
Strategy director: Tom Papaloizou
Senior social strategist: Meg Anderson
Business lead: Sian Richards
Account director: Megan Houghton-Brown
Account executive: Eve Ramsey
Social account director: Cecily Parfitt
Social account manager: Harry Hadjimina
Social producers: Taylor Guedes, Emily Stepien
Studio: Nigel Pullum, Simon Taylor
Audio visual production company: Smuggler
Audio visual director: Olivia de Camps
Audio visual director of photography: Patrick Golan
Producer: Mike Capon
Editor: Carlos Font Clos (Cabin)
Post-production company: ETC
2D lead: Daniel Brewster
Creative director: Iain Murray
Producer: Rosalien van der Bom
Executive producer: Katie Wood
Colourist: Jason Wallis
Sound studio: 750
Sound producer: Olivia Ray
Sound engineer: Giselle Hall
Music supervisor: Black Sheep Music
Out of home production company: I Like Photo
Out of home producer: Radek Nieroda, Mikolaj Jazwiecki
Tarot Card photographer: Willow Williams
Tarot Card collage artist: Mr Cut&Stick
Tarot Card production company: Pearl Partnership
Tarot Card producer: Sabrina Sarl
Tarot Card post-production: Nick Watson
Social director/videographer: Sam Pemberton
Social videographer: Lucy Pemberton
Media planner: Luke Randall, Jaime Lewis
Media agency: WPP